Posted Nov 27, 2007 05:44PM
Often I am handed a long list of keywords that a client would like to integrate into their site. And usually I will come back with a revised list that has more specific terms. A big mistake that you can make is listing the same keyword over and over again. This accomplishes nothing. My best advice is to really target your keywords. Instead of adding a description like – “shoe”, call it a “running shoe”. People search in all sorts of ways, but for the most part the person that searches for general terms such as “shoe” is looking for information. The person searching for “running shoes” is typically looking to purchase or is at least one step closer.
R & T Electric was looking for a redesign of their web site. The result is a sleek look that allows for easy navigation. Visitors to the site have access to a wealth of information about the services R&T Electric offers - from residential to commercial - and will be introduced to the company's experienced team leaders. In addition, visitors can now contact R&T via a contact form on the site.
